'Professional Interior Redesign & Real Estate Staging' Certification Course
Can you imagine earning a living doing what you love and making a dramatic difference in people’s lives and homes!
Our intense, comprehensive and career-oriented redesign-staging training program has been meticulously designed to provide everything you will need to start, promote and excel in the redesign and staging business.
A redesign and staging business requires a minimal investment to get started, offers a wide diversity in homes and furnishings and in most cases is accomplished within a day ---immediate gratification!
This is a turn key business system for starting, growing and prospering at a redesign and staging business. After an incredible five action and information-packed days, you will walk away with wisdom, confidence and the tools, techniques and step by step checklists for quickly getting your business off the ground. You will have everything you need---guaranteed!
This often referred to ‘experience of a lifetime’ takes place at The Homewood Suites, in Littleton, Colorado.
Experience the exhilaration of applying the ‘tried and true’ redesign-staging formula that works in every home---regardless of size or furnishings. You will meet the real estate agents and the homeowners to see their reaction when the redesign-staging ‘reveal’ takes place!
This certification program will thoroughly address:
- business start-up strategies
- marketing and promotion plans
- repeat and referral client techniques
- relationship selling/rapport building skills
- client scripts: what to say..when…and how?
- pricing, contracts and bid proposals
- and much more!
Sandy’s promise to you: You will not leave training with ANY question unanswered! Plus! You will have unlimited email access to Sandy after training…no expiration date!
12 Questions you MUST ask before signing up for a Redesign or Staging Training Class!
5 Day Curriculum
Day 1
9:00 am - 5:00 pmKey Elements to Redesign
- Principles of Redesign/Staging
- Reading the Room & Focal Points
- Redesign ‘Formula’/Placement Tips
1. How and Why it Works
2. Reading the room
3. Focal points
4. Breaking Down the Room - ‘Anchors': Lighting & Greenery
- Art & Accessories
- Photographing Your Work: How to's
Lunch & Learn
Tool Time: Live Demonstration
•Learn how to use the tools of the trade
•Practice using power tools and equipment needed in your business
•Artwork hanging exercises
- Supply List & Set Up
- Inventory: Top Props for staging vacant properties
Key Elements of Staging
How to stage vacant properties
Helping clients determine a staging budget: three options
Day 2
9:00 - 5:30pm
Live Demonstration & Hands On Practice: Greenery and Floral Arranging
Live Color Presentation & Practice Session
- How to choose color
- Helping clients make color decisions
Lunch & Learn
Project House #2
Day 3
9:00 am - 5:30 pm
Decorating Principles
- Furnishings: having too much or not enough
- Color and Fabric
- Artwork: display and hanging techniques
- Demo: The Art of Accessorizing
- Troubleshooting: confusing floor plans & overcoming obstacles
Live Demonstration: Fabric and color selection techniques
Working with Clients: 'Magic' Words, Scripts, Explaining Your Services
Property Previews and Consultations
- The difference between an preview and a consultation
- Interior Redesign vs. Real Estate Staging
Lunch & Learn: Power Point Before & After Photo Presentation
Project House #3
Identifying your ‘choice clients’
- Communicating and Building Rapport with Clients
- Explaining Your Services
- Client Anxiety & Attachment Issues
- Client Profile Form & Questionnaire
- ‘Client Speak’ & Special Words that Work!
- Attire & Safety Issues
- Powerful Presentation Portfolios
- Personality Profiling
- Overcoming Objections and Dealing with Anxiety Issues
- “What to do if…” Problem Solving Scenarios
Day 4
8:30 am - 5:00 pm
Building a Successful Business, Part I
- Legal structure, names & tag lines
- Business plans, goal setting, insurance & licenses
- Setting up an office
- Invoicing and bookkeeping
- Contracts, client and business formsDynamic database marketing
- Staying on track: focus, discipline & action steps
Assistants: Finding, Hiring, Paying & Training
Variety of Services to Offer Clients: How to 'Bundle & Package' Your Services
Pricing Your Services: How and what to charge; Who pays?
- How to 'up sell' your services
- Pricing Issues: Bids, Proposals, Leases, Deposits
'Per room' Time Calculator
Projected Income Grid
Lunch & Learn: Guest Presenter
Project House #3
Day 5
9:00 am - 4:00 pm
Identifying your 'choice clients'
- Communicating and Building Rapport with Clients
- Explaining Your Services
- Client Anxiety & Attachment Issues
- Client Profile Form & Questionnaire
- 'Client Speak' & Special Words that Work!
- Attire & Safety Issues
- Powerful Presentation Portfolios
- Overcoming Objections and Dealing with Anxiety Issues
- "What to do if..." Problem Solving Scenerios
Networking and Your ‘Sphere of Influence”
- Prospecting Techniques: finding clients
- Trade shows and Events
- Affiliating with Key Organizations
- Building Resources and Alliances
- Branding
- 'Maximized Marketing Campaigns
- 'Presentations with Panache!': techniques, content & overcoming fear
- Ads, press releases, flyers, brochures...and more
- Web site, email and voicemail savvy
Marketing, Media and Creating your Professional Portfolio
Off Site Field Trip: Sourcing Product and Finding Inventory
'Live' Property Preview and Consultation (off site): Shadow Sandy as she facilitates an actual consultation!
- Course Certification Exam
- Graduation & Presentation of Certificates
- Alumni Benefits
- Instruction from the creator of the program, Sandy Dixon, ‘The Home Staging Master’®
- Live demonstrations and practice sessions utilizing actual props and inventory used in staging both furnished and vacant properties
- Hands on instruction on how to assist clients with color and fabric selection; accessorizing layering technique and artwork placement strategies.
- Three, hands-on redesign and staging projects in local homes where you will transform 9-16 rooms AND get dynamic before and after photos to start your professional portfolio!
- You will be given a comprehensive redesign-staging manual ---an invaluable reference tool as you grow your business.
Click here to open and read the complete 5 Day Training course manual outline.
- 60+ redesign-staging business, marketing and client forms---so you won’t have to spend time creating your own!
- Lunch, snacks and beverages for five days
- Transportation between training venue and project houses
- Expert, guest presenters
- Lunch and Learn Sessions
- PLUS! ‘tools of the trade’ daily gifts
NOTE! This is not a franchise or licensing arrangement where manual and course materials have been purchased from another source.
• Alumni Benefits and Post Course Support. As an IAI Graduate you are eligible for the following:
- Free Listing on our ‘Locate a Specialist’ Web Page
- Continual updates of new forms, manual revisions, procedures, tools and supplies
- Qualified graduates are able to register for the Masters Course
- Ability to audit future classes to refresh your skills – no charge!
- Unlimited email access to Sandy---no expiration date!
- You can also immediately use the IAI Staging Certification Seal
Let's talk!
We feel it’s important to be comfortable with the choice you make and encourage you to call Sandy to discuss the specifics of the course and to answer any specific questions you may have.
Sandy also has a long list of former students and IAI Alumni who would be happy to share their training experience with you. Sandy can be reached at (303) 601-6403.
Course Details
Training Location
All classes are held at the Homewood Suites in Littleton, Colorado.
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Class size is limited for optimum learning.
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Class confirmation, detailed agenda, area and hotel information will be sent upon receipt of payment.
- Registration can be facilitated online using
your Master Card, Visa, American Express or Discover Card. You may also choose to download
the Registration Form and mail or fax with
check or credit card information to:
Interior Arrangements, Inc., P.O. Box 2347, Evergreen, CO. 80437
Deposit Option: To secure a place in a particular class, you have the option of sending in a $500.00 deposit (by check or credit card) instead of full tuition. The balance will be due 14 days prior to the first day of class.
*Tuition of $2,500.00 does not include
airfare, transportation to and from the airport, or lodging.
Visit our Calendar page for upcoming class dates or Contact Us!